Ladurée, the iconic Parisian maison renowned for its macarons and timeless French elegance, marks a global milestone with the opening of its first-ever travel-retail boutique in Southeast Asia, debuting exclusively in the Philippines. Slated to open this May at NAIA Terminal 3, the boutique introduces a new Ladurée experience thoughtfully designed for travelers.
Located on the Ground Floor, Pre-Departures Area of NAIA Terminal 3, the travel-retail concept reimagines Ladurée through the lens of gifting, portability, and exclusivity. Positioning it as the ultimate destination for elevated “pasalubongs” and last-minute luxury purchases.
As the first Ladurée travel-retail boutique in Southeast Asia, the Philippines sets a new benchmark for the brand in the region. This pioneering concept reflects the country’s strong gifting culture and growing demand for premium international brands, while serving as a potential blueprint for future Ladurée travel-retail locations globally.
The boutique will feature Ladurée’s signature macarons, artisan coffee selections, curated accessories, and airport-exclusive items available only at this location. Designed for both local and international travelers, the Ladurée NAIA Café boutique offers a final Parisian moment before takeoff
WHAT TO EXPECT
● Iconic Ladurée macarons and Eugénies in travel-friendly packaging
● Premium coffee offerings for on-the-go indulgence
● Curated accessories and gift items
● Exclusive products (both food and drinks) available only at the NAIA Store
OPENING DETAILS
Opening: May 2026
Location: NAIA Terminal 3
Area: Ground Floor, Pre-Departures
ABOUT LADURÉE
Founded in Paris in 1862, Ladurée is a world-renowned luxury patisserie celebrated for transforming the macaron into a global symbol of French elegance. With boutiques across major cities worldwide, the maison continues to embody the French art de vivre through refined craftsmanship, heritage, and innovation.