“The Sustainability Award That Must Stop
Before 2030” recognized for using the trophy itself as a call to climate action.
Manila, Philippines — Havas Ortega, in partnership with the French Chamber of Commerce and Industry in the Philippines (CCIFP), has won Bronze in the Advocacy Category at the recently concluded MSAP ICE Awards, part of the Synergia Media Congress, for its sustainability-driven campaign titled “The Sustainability Award That Must Stop Before 2030.”
The winning entry was developed for the 2023 edition of Le Trophée Bleu, CCI France Philippines’ flagship sustainability recognition program. Rather than positioning the award purely as a symbol of achievement, the campaign reimagined the trophy itself as the core execution—turning it into a powerful instrument to communicate urgency, accountability, and collective responsibility toward environmental action.
At the heart of the idea was a provocative proposition: a sustainability award that should no longer need to exist beyond 2030—the global deadline for achieving key climate and sustainability goals. By framing the trophy as something that must eventually “stop,” the campaign challenged businesses to move beyond symbolic commitments and toward decisive, measurable action for the planet. The execution also underscored the solidarity of the CCI France Philippines membership, positioning sustainability not as an isolated corporate effort, but as a shared movement across industries. Through this lens, Le Trophée Bleu became more than a recognition platform—it evolved into a call for collective accountability among the business community.
The Bronze recognition in the Advocacy Category affirms the campaign’s strength in using media and creative strategy to advance public discourse, influence behavior, and elevate sustainability from a talking point to an urgent mandate.
By winning at the MSAP ICE Awards—an industry platform dedicated to Innovation, Creativity, and Effectiveness in media—the campaign is recognized not only for its advocacy message, but also for how strategically and powerfully it used media to deliver that message.
The award further reinforces Havas Ortega’s commitment to purpose-led creativity and CCI France Philippines’ continued leadership in championing sustainability within the Philippine and French business communities.
About Havas Ortega
Havas Ortega is a fully integrated communications agency and the Philippine arm of the global Havas network. Guided by its mission to create a meaningful difference to brands, to businesses, and to people, it brings creative, media, data, PR, digital, experiential, and production expertise together under the Village model. Its philosophy and operating system, Havas Converged.AI, powered by humans and supercharged by data, tech and AI, drives the way the agency makes work that makes the world.