Havas Ortega releases a new prosumer report that analyzes Gen Zs influence in driving the future of societal trends. The report was made possible by Havas’ Gen Z Strategist, Angela Ayuson and Richard Gemora. Havas Ortega, a member of the French Chamber of Commerce and Industry provides an in-depth analysis on evolving Filipino Gen Zs values that are reshaping industry trends.
Understanding the nuances of Filipino Gen Z is crucial for businesses navigating today’s dynamic market. The emergence of Social media, digital connectivity and the COVID-19 pandemic has shaped the perception of Gen Zs. As they enter the workforce environment, they prioritize their mental wellbeing by creating a lifestyle built upon seizing the day or on Gen Z terms called as “doing it for the plot” by taking on new experiences to experience how to live life to the fullest.
The prosumer report has shared 5 Filipino Gen Z trends and its impact on brand and company strategies. Collectively, it tackles about making up for lost time, prioritizing mental wellbeing, hyper-awareness on global cultural trends, exploring new hobbies and interests outside work and the use of Artificial Intelligence (AI). For brands and companies, the characteristics and values of Filipino Gen Zs are the next wave of cultural and economic transformations. The report states, “Our deep investment in mental health and holistic wellbeing redefines what a fulfilling life means — not just for ourselves, but for everyone, including the future generations to come.” Filipino Gen Zs prioritizes social responsibility that creates a balanced future for everyone.
Havas Ortega’s latest prosumer report provides a compelling analysis of Filipino Gen Zs influence on shaping both societal and industry trends. Ultimately, this report underscores that understanding and aligning with Filipino Gen Zs values and personal growth is not just a trend, but the future of market industries.
To see HAVAS Ortega’s full prosumer report, click here: bit.ly/HAVASOrtegaProsumerReport
For more details about HAVAS Ortega, visit their website at: www.havasortega.com