On September 12, 2024, Jewelmer, the globally renowned luxury brand synonymous with golden South Sea pearls produced in the Philippines, marked a milestone in its brilliant history. Celebrating 45 years of sustainable elegance, Jewelmer collaborated with Mercedes-Benz Philippines for a night of sophistication and innovation at the Mercedes-Benz Showroom BGC.
The centerpiece of the evening was the unveiling of the highly anticipated 2024 GLE 450 AMG Line. Jewelmer CEO Jacques Christophe Branellec took the stage alongside Frankie Ang, COO of CATS Group of Companies, Grace Ang, and Alex Yap, Country Head of Inchcape Philippines. This set the stage for a landmark celebration that smoothly combined high-end jewelry with cutting-edge automotive design.
The celebration was graced by notable personalities, including Gabbi Garcia, Miss Universe Philippines 2023 Michelle Dee, Miss Universe Philippines 2024 Chelsea Manalo, and renowned beauty expert Dr. Vicki Belo.
As part of its 45th-anniversary celebrations, Jewelmer showcased more than just its iconic pearls. The company recently expanded and redesigned five of its boutiques in the Philippines, incorporating locally sourced natural materials into their design. These spaces, thoughtfully created, reflect the natural beauty of Jewelmer’s pearl farms—further underscoring the brand’s dedication to preserving the golden pearl’s status as the epitome of sustainable luxury through Jewelmer’s imaginative designs and sustainable practices.
Another exciting development for the brand is the launch of Maison Jewelmer, a by-appointment-only private lounge located in the heart of the country’s central business district. This exclusive experience is designed for the brand’s most discerning clients as it provides a personalized and luxurious setting that exudes warmth and elegance. As the largest Jewelmer boutique in the world, Maison Jewelmer marks a bold step in the brand’s journey. It offers clients not just a product, but an experience that immerses them in the rich heritage of the golden South Sea pearl.
The glamorous event at the Mercedes-Benz Showroom also drew attention from the media, with coverage spotlighting the parallels between Jewelmer and Mercedes-Benz—both brands embody excellence, innovation, and a commitment to pushing boundaries while staying true to their core values.
Looking back on 45 years, Jewelmer’s influence extends beyond jewelry—it serves as an ambassador of Filipino craftsmanship, a champion of environmental responsibility, and a pioneer in the global pearl industry. Through its ongoing partnerships and innovative designs, Jewelmer continues to transform the way the world views luxury, one golden pearl at a time.
For more about Jewelmer and its offerings, visit their website: http://www.jewelmer.com