(L-R) Son Ha Nguyen, L’Oréal Luxe Division General Manager; Yannick Raynaud, L’Oréal Philippines Managing Director
MANILA, Philippines, 21 August 2023 – The L’Oréal Group in the Philippines launches Lancôme, a French luxury fragrance, skincare and make-up brand founded in 1935. With a mission to provide the best of cosmetics innovation in terms of quality, science, and efficacy to make women all over the world happier and more beautiful, Lancôme brings to the Philippines a full-range beauty portfolio for skincare, make-up, and fragrance categories fit for the discerning beauty consumers of today.
The luxury beauty in the Philippines continues to soar with a growing population of affluent and sophisticated consumer pool with higher spending power. In the Philippines, the ranks of the mass-affluent class are expected to increase by 8% per year from 2017 through 2030. For women today, beauty no longer ends with the product itself — it embodies strong sense of empowerment, and many of them believe that the brands they purchase from should also uphold progressive values and play a more meaningful role.
Lancôme believes that happiness is a potent fountain of beauty, inspiring women to foster an overflowing and endless source of power from within. On top of offering high-performing products, Lancôme’s dedication to women empowerment is woven into every facet of their brand initiatives. Lancôme is working towards a harmonious blend of beauty and joy, where each woman can unlock her full capabilities and embrace her genuine self.
“Lancôme offers a powerful beauty experience with a positive impact on women. Carrying its French legacy, spirit and elegance, our philosophy revolves around the belief that happiness fuels an unparalleled radiance, inspiring women to illuminate from within. In an era where luxury standards have evolved, our brand places emphasis on self-acceptance, the celebration of individuality and authenticity, “says Yannick Raynaud, L’Oréal Philippines Country Managing Director. “Lancôme equally invests in excellence and craftsmanship, always standing for superior quality in its formulation, personalization and innovation,” she added.
Innovative products for the modern Filipina
Lancôme reinvents and shapes the luxury beauty industry in the Philippines by providing elevated beauty experiences from product formulation to retail experience. This will be done through a strong, high-end portfolio in skincare, make-up, and fragrances, as well as cutting-edge beauty technology which are all backed by years of research and innovation.
The brand’s skincare line is backed by decades of research and award-winning technology, with the Advanced Génefique Face Serum at the forefront. Backed by its patented serum containing 6 billion pre-&probiotic fractions in every bottle, this product aims to strengthen the skin’s protective moisture barrier to create heathy and glowing skin for its users.
The L’Absolu Rogue lipstick headlines the brand’s make-up category, which is designed for high-performing and long-lasting beauty for its users. This lipstick, which doubles as skincare but with elevated color, comes in cream and matte finishes.
Lancôme’s fragrance line is inspired by powerful stories that help bring out positive emotions. Among many others, this is done through their hero line, Idole, which is pegged to be sophisticated yet unapologetically modern. This is a fresh and floral perfume that bursts with different notes — citrus, rose, jasmine, and white musk, and is layered over a vanilla base.
Personalized and sustainable beauty powered by Green Science formulation and Beauty Tech
Lancôme brings the following beauty tech tools to the Philippines to provide a more personalized experience for consultation and skin diagnostics. The brand aims to touch the Philippine market with personalized beauty technology, elevated green science formulation, as well as refillable and sustainable packaging.
Inspired by nature and augmented technology, Lancôme aims to become the first luxury green sciences brand with its formulas that will contribute to creating a more sustainable beauty. On top of that, the brand will be offering refillables in-store to promote circulation.
From advanced skin diagnosis to amplified product benefits services through autonomous beauty device, Lancôme has been pioneering beauty tech since 2009 with the most complete ecosystem of the market. In the Philippines, consumers may experience Pro-Radiance Booster and Skin Screening for personalized customization.
The Pro-Radiance Booster is a device that has unique technology and is combined with the formula of the brand’s hero skincare product, Advanced Génefique, to achieve firmer, smoother, and youthfully radiant skin. The brand also has the ultimate Skin Diagnostic authority, Skin Screen, that goes beyond traditional skin analysis as it provides in-depth insights to what the skin needs, as well as showcases projective aging so consumers can take proactive steps to maintain their skin.
In addition to these, technology and innovations will be available for Filipino consumers to experience within the near future as the brand starts to lay their ground in the market.
For more information on Lancôme and its full product offerings, drop by the pop-up store at Fashion Walk, Greenbelt 5, Makati City, or visit their socials at facebook.com/LancomePhilippines.